[{"data":1,"prerenderedAt":137},["ShallowReactive",2],{"navigation":3,"i-lucide:globe-2":39,"i-lucide:chevron-down":44,"i-lucide:menu":46,"guide:es:agency-campaign-workflow":48,"guide-related:es:agency-campaign-workflow":119,"i-lucide:hash":135},[4,9,14,19,24,29,34],{"title":5,"path":6,"stem":7,"icon":8},"Start here","\u002Fdocs","1.docs\u002F1.index","i-lucide-book-open",{"title":10,"path":11,"stem":12,"icon":13},"Connect Google Ads","\u002Fdocs\u002Fplatform-connection","1.docs\u002F2.platform-connection","i-lucide-plug",{"title":15,"path":16,"stem":17,"icon":18},"Create a campaign","\u002Fdocs\u002Fcampaign-creation","1.docs\u002F3.campaign-creation","i-lucide-rocket",{"title":20,"path":21,"stem":22,"icon":23},"Configure Autopilot","\u002Fdocs\u002Fai-autopilot","1.docs\u002F4.ai-autopilot","i-lucide-sliders-horizontal",{"title":25,"path":26,"stem":27,"icon":28},"Tasks & activity","\u002Fdocs\u002Flogs","1.docs\u002F5.logs","i-lucide-activity",{"title":30,"path":31,"stem":32,"icon":33},"Campaign expansion","\u002Fdocs\u002Fcampaign-expansion","1.docs\u002F6.campaign-expansion","i-lucide-git-branch",{"title":35,"path":36,"stem":37,"icon":38},"Troubleshooting","\u002Fdocs\u002Ftroubleshooting","1.docs\u002F7.troubleshooting","i-lucide-life-buoy",{"left":40,"top":40,"width":41,"height":41,"rotate":40,"vFlip":42,"hFlip":42,"body":43},0,24,false,"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"M21.54 15H17a2 2 0 0 0-2 2v4.54M7 3.34V5a3 3 0 0 0 3 3a2 2 0 0 1 2 2c0 1.1.9 2 2 2a2 2 0 0 0 2-2c0-1.1.9-2 2-2h3.17M11 21.95V18a2 2 0 0 0-2-2a2 2 0 0 1-2-2v-1a2 2 0 0 0-2-2H2.05\"\u002F>\u003Ccircle cx=\"12\" cy=\"12\" r=\"10\"\u002F>\u003C\u002Fg>",{"left":40,"top":40,"width":41,"height":41,"rotate":40,"vFlip":42,"hFlip":42,"body":45},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"m6 9l6 6l6-6\"\u002F>",{"left":40,"top":40,"width":41,"height":41,"rotate":40,"vFlip":42,"hFlip":42,"body":47},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M4 12h16M4 18h16M4 6h16\"\u002F>",{"id":49,"title":50,"author":51,"body":52,"canonicalPath":106,"description":107,"extension":108,"family":109,"locale":110,"meta":111,"navigation":112,"path":113,"published":114,"seo":115,"status":116,"stem":117,"updated":114,"__hash__":118},"guides\u002F4.guides\u002Fes\u002Fagency-campaign-workflow.md","Un proceso de creación de campañas Google Ads para agencias","AdeptAds",{"type":53,"value":54,"toc":99},"minimark",[55,59,64,67,70,74,77,80,84,87],[56,57,58],"p",{},"Dale a cada campaña de cliente un buen punto de partida. Un brief compartido y un proceso repetible permiten que tu equipo se centre en la oferta, el público y la estrategia mientras los agentes preparan la campaña.",[60,61,63],"h2",{"id":62},"prepara-el-brief-del-cliente","Prepara el brief del cliente",[56,65,66],{},"Reúne web, oferta, público, mercado, idioma, objetivo de conversión y presupuesto diario. Incluye precios actuales y mensajes aprobados para que los agentes trabajen con los datos adecuados.",[56,68,69],{},"Elige la cuenta del anunciante desde tu cuenta de administrador (MCC), comprueba la moneda y confirma los destinos. El plan de AdeptAds y el presupuesto de Google Ads del cliente son costes separados.",[60,71,73],{"id":72},"del-brief-a-la-entrega","Del brief a la entrega",[56,75,76],{},"Revisa los datos y empieza: los agentes investigan el mercado, organizan palabras clave, redactan anuncios y publican en la cuenta conectada. El ejemplo de Turquía muestra un resultado concreto: 5 grupos y 15 anuncios de búsqueda publicados.",[56,78,79],{},"Compara la estructura y los mensajes con el brief. Revisa segmentación, tipos de concordancia y conversiones. En Display y Performance Max, comprueba también los recursos visuales y los grupos de recursos.",[60,81,83],{"id":82},"decide-el-siguiente-paso","Decide el siguiente paso",[56,85,86],{},"Comparte la campaña publicada y los ajustes con tu equipo o cliente. Tras una interrupción, revisa los recursos existentes antes de repetir el proceso. Si quieres gestión continua, activa Autopilot, elige sus ajustes y aprueba las propuestas de ampliación que te interesen.",[56,88,89,94,95],{},[90,91,93],"a",{"href":92},"\u002Fes\u002Fpara-agencias","Conocer AdeptAds para agencias"," · ",[90,96,98],{"href":97},"\u002Fes\u002Fprecios","Consultar planes",{"title":100,"searchDepth":101,"depth":101,"links":102},"",2,[103,104,105],{"id":62,"depth":101,"text":63},{"id":72,"depth":101,"text":73},{"id":82,"depth":101,"text":83},"\u002Fes\u002Fguias\u002Fflujo-trabajo-google-ads-agencias","Un proceso para agencias que abarca el brief del cliente, las cuentas de anunciante, la creación, la revisión y la gestión.","md","agency-campaign-workflow","es",{},true,"\u002Fguides\u002Fes\u002Fagency-campaign-workflow","2026-11-05",{"title":50,"description":107},"published","4.guides\u002Fes\u002Fagency-campaign-workflow","sBrM9QH6VvFPNKTKdXueEAhsCsGyn8mCZrQreSQfexQ",[120,125,130],{"title":121,"description":122,"canonicalPath":123,"family":124},"Plantilla de brief para una campaña de Google Ads","Una plantilla de brief para Google Ads con un ejemplo de AdeptAds, límites de los campos y decisiones de segmentación.","\u002Fes\u002Fguias\u002Fplantilla-brief-campana-google-ads","campaign-brief-template",{"title":126,"description":127,"canonicalPath":128,"family":129},"Campaña de Google Ads para Turquía: ejemplo paso a paso","5 grupos de anuncios. 15 anuncios de búsqueda publicados. Mira cómo un brief se convierte en una campaña de Google Ads para Turquía: análisis de la web, palabras clave, textos y publicación.","\u002Fes\u002Fguias\u002Fejemplo-campana-google-ads","campaign-walkthrough",{"title":131,"description":132,"canonicalPath":133,"family":134},"Cómo crear una campaña de Google Ads con IA","Crea una campaña de Google Ads con IA: cuenta, brief, segmentación, publicación y revisión del resultado.","\u002Fes\u002Fguias\u002Fcrear-campana-google-ads-ia","create-google-ads-with-ai",{"left":40,"top":40,"width":41,"height":41,"rotate":40,"vFlip":42,"hFlip":42,"body":136},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M4 9h16M4 15h16M10 3L8 21m8-18l-2 18\"\u002F>",1793894412212]