[{"data":1,"prerenderedAt":172},["ShallowReactive",2],{"navigation":3,"i-lucide:globe-2":39,"i-lucide:chevron-down":44,"i-lucide:menu":46,"guide:es:campaign-brief-template":48,"guide-related:es:campaign-brief-template":154,"i-lucide:hash":170},[4,9,14,19,24,29,34],{"title":5,"path":6,"stem":7,"icon":8},"Start here","\u002Fdocs","1.docs\u002F1.index","i-lucide-book-open",{"title":10,"path":11,"stem":12,"icon":13},"Connect Google Ads","\u002Fdocs\u002Fplatform-connection","1.docs\u002F2.platform-connection","i-lucide-plug",{"title":15,"path":16,"stem":17,"icon":18},"Create a campaign","\u002Fdocs\u002Fcampaign-creation","1.docs\u002F3.campaign-creation","i-lucide-rocket",{"title":20,"path":21,"stem":22,"icon":23},"Configure Autopilot","\u002Fdocs\u002Fai-autopilot","1.docs\u002F4.ai-autopilot","i-lucide-sliders-horizontal",{"title":25,"path":26,"stem":27,"icon":28},"Tasks & activity","\u002Fdocs\u002Flogs","1.docs\u002F5.logs","i-lucide-activity",{"title":30,"path":31,"stem":32,"icon":33},"Campaign expansion","\u002Fdocs\u002Fcampaign-expansion","1.docs\u002F6.campaign-expansion","i-lucide-git-branch",{"title":35,"path":36,"stem":37,"icon":38},"Troubleshooting","\u002Fdocs\u002Ftroubleshooting","1.docs\u002F7.troubleshooting","i-lucide-life-buoy",{"left":40,"top":40,"width":41,"height":41,"rotate":40,"vFlip":42,"hFlip":42,"body":43},0,24,false,"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"M21.54 15H17a2 2 0 0 0-2 2v4.54M7 3.34V5a3 3 0 0 0 3 3a2 2 0 0 1 2 2c0 1.1.9 2 2 2a2 2 0 0 0 2-2c0-1.1.9-2 2-2h3.17M11 21.95V18a2 2 0 0 0-2-2a2 2 0 0 1-2-2v-1a2 2 0 0 0-2-2H2.05\"\u002F>\u003Ccircle cx=\"12\" cy=\"12\" r=\"10\"\u002F>\u003C\u002Fg>",{"left":40,"top":40,"width":41,"height":41,"rotate":40,"vFlip":42,"hFlip":42,"body":45},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"m6 9l6 6l6-6\"\u002F>",{"left":40,"top":40,"width":41,"height":41,"rotate":40,"vFlip":42,"hFlip":42,"body":47},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M4 12h16M4 18h16M4 6h16\"\u002F>",{"id":49,"title":50,"author":51,"body":52,"canonicalPath":141,"description":142,"extension":143,"family":144,"locale":145,"meta":146,"navigation":147,"path":148,"published":149,"seo":150,"status":151,"stem":152,"updated":149,"__hash__":153},"guides\u002F4.guides\u002Fes\u002Fcampaign-brief-template.md","Plantilla de brief para una campaña de Google Ads","AdeptAds",{"type":53,"value":54,"toc":134},"minimark",[55,59,64,86,90,93,96,110,116,120,123],[56,57,58],"p",{},"Un buen brief les da contexto a tus agentes. Cuenta qué vendes, para quién y en qué mercado. Esta lista te ayuda a reunir lo esencial.",[60,61,63],"h2",{"id":62},"qué-incluir","Qué incluir",[65,66,67,71,74,77,80,83],"ul",{},[68,69,70],"li",{},"Web, página de destino y oferta.",[68,72,73],{},"Cliente ideal y problema que resuelves.",[68,75,76],{},"Acción que quieres medir, como una compra o un registro cualificado.",[68,78,79],{},"Tipo de campaña, ubicaciones e idioma.",[68,81,82],{},"Presupuesto diario en la moneda de la cuenta y ajustes de puja.",[68,84,85],{},"Precios actuales, mensajes aprobados y exclusiones.",[60,87,89],{"id":88},"ejemplo-para-adeptads","Ejemplo para AdeptAds",[56,91,92],{},"Usa esta plantilla como punto de partida. La grabación para Turquía utiliza su propio brief, que puedes ver en el recorrido.",[56,94,95],{},"Elige las ubicaciones en el asistente e indica el idioma en Project. 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