--- title: "A repeatable Google Ads campaign workflow for agencies" description: "A repeatable agency workflow for client briefs, advertiser accounts, campaign production, review and ongoing management." locale: "en" family: "agency-campaign-workflow" canonicalPath: "/guides/agency-google-ads-workflow" published: "2026-11-05" updated: "2026-11-05" author: "AdeptAds" status: "published" --- Give every client campaign a clear starting point. With one brief and a repeatable build process, your team can focus on the offer, the audience and the strategy while agents handle campaign production. ## Set up the client brief Keep the website, offer, ideal customer, market, ad language, conversion goal and daily budget together. Use approved prices and claims so the agents have the facts they need. Choose the advertiser account under your manager (MCC) account, check the currency and confirm the destination pages. Your AdeptAds plan and the client’s Google Ads budget are separate. ## From brief to handover Check the inputs, then start the build: agents research the market, organize keywords, write ads and publish to the connected account. The Turkey example shows the result of one build: 5 ad groups and 15 published Search ads. Review the structure and messaging against the client brief. Check targeting, keyword match types and conversion tracking; for Display and Performance Max, review the visuals and asset groups too. ## Agree on the next step Share the published campaign and any edits with your team or client. Check existing resources before retrying an interrupted build. Enable Autopilot when ongoing management fits the plan; choose its settings, and approve expansion proposals when you want to grow the campaign. [See AdeptAds for agencies](https://www.adeptads.ai/for-agencies) · [View plans](https://www.adeptads.ai/pricing) [A repeatable Google Ads campaign workflow for agencies](https://www.adeptads.ai/guides/agency-google-ads-workflow)