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How LunaBooks Achieved 2.1x ROAS with AdeptAds
Company: LunaBooks (DTC e‑commerce)Goal: Increase sales while lowering CACPlatforms: Google Search, Meta Ads
Company: LunaBooks (DTC e‑commerce)
Goal: Increase sales while lowering CAC
Platforms: Google Search, Meta Ads
“We used to spend hours inside Google Ads. AdeptAds turned that into minutes—and the results speak for themselves.” — LunaBooks CMO
The Challenge
• Rising CPCs in the books niche
• Limited in‑house PPC expertise
• Need to expand to Meta quickly
The AdeptAds Approach
- Keyword Intelligence identified profitable long‑tails like “buy sci‑fi box set”
- Campaign Wizard launched Google & Meta ads in <6 minutes
- Optimization Crew ran bid & budget tweaks every 12 hours
Results After 30 Days
| Metric | Before | After |
|---|---|---|
| ROAS | 1.2x | 2.1x |
| CPA | $18.40 | $9.73 |
| Time spent in ad managers | 6 h/week | 45 min/week |
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