Configure Autopilot
Set a schedule, get optimization recommendations, and approve budget changes and expansion.
On this page
Enable Autopilot
Open the campaign's Autopilot control to access Manage AI Autopilot. Choose a Management Mode and Optimization Frequency, then select Enable Autopilot.
Autopilot is configured per campaign. Execution also depends on campaign eligibility, account access, and applicable subscription or usage requirements. Check the runtime status in the settings panel; an enabled setting does not by itself prove that a run can execute.
Choose a cadence
| Frequency | Schedule |
|---|---|
| Daily | Daily optimization cycles. |
| Weekly | Weekly optimization cycles. |
| Bi-weekly | A cycle every two weeks. |
Use Run Now to request a one-time run when Autopilot is active and eligible. The panel shows the last run and, when available, the next scheduled optimization.
Choose a management mode
| Mode | Approach |
|---|---|
| Conservative | Lower-risk supported changes. For Performance Max, asset-group status changes are kept off. |
| Balanced | Standard supported optimization with performance checks and cooldowns. |
| Aggressive | More proactive supported changes and expansion proposals; limits and eligibility checks still apply. |
A mode influences both how changes are selected and which actions are available. It does not guarantee a particular return or spend level.
Understand the channel differences
Search and Display: supported work includes keyword bids and status, keyword additions or replacements, negatives, budgets, and expansion proposals. Availability depends on management mode and bidding strategy. Keyword CPC changes are not the optimization path for smart-bidding campaigns.
Performance Max: supported work includes asset-group status, campaign budgets, and expansion proposals. It does not use ordinary Search keyword-bid or negative-keyword actions. Search-theme additions belong to the expansion workflow.
Stay in control of spend and expansion
Budget changes and campaign expansion, including targeting expansion, wait for your approval before they run.
Autopilot recommends changes first by default. Other supported automation depends on your settings, management mode, campaign type and bidding strategy. Follow the activity timeline to see what is proposed and what has been applied.
Initial campaign creation still publishes directly after you submit the campaign inputs. Approving an expansion lets the agents create and publish that approved work.
Performance Thresholds provide target context such as maximum CPA and minimum ROAS. Treat them as optimization inputs, not a guarantee of advertising results. The Budget Rebalancing setting should not be relied on as a promise that budgets will automatically move between campaigns.
Follow and manage the work
Read the campaign's activity timeline for action status, reasoning, and execution results. Distinguish a proposed action from one that was executed, partially completed, or failed.
Use Save Settings after changing an active configuration. Disable Autopilot turns off scheduled optimization; it does not reverse changes already applied. Check any work already in progress separately.
For an inactive or on-hold state, see Troubleshooting.