Guides
A Google Ads campaign brief you can reuse
A reusable Google Ads brief checklist with an illustrative AdeptAds example, field limits and targeting decisions.
AI-assisted writing and product review. Published by AdeptAds.
A good brief gives your agents a useful starting point. Tell them what you sell, who it is for and where you want to reach people. Here is a simple checklist you can reuse.
What to include
- Your website, destination page and offer.
- Your ideal customer and the problem you solve.
- The action you want to measure, such as a purchase or qualified signup.
- Campaign type, target locations and ad language.
- Daily budget in the account currency and bidding settings.
- Current prices, approved claims and anything to leave out.
An example for AdeptAds
Use this as a starting point for your own brief. The Turkey recording has its own submitted brief, shown in the walkthrough.
Choose locations in the wizard and specify the ad language in Project. Each example below fits the 300-character field limit.
Project: “AdeptAds uses coordinated AI agents to research, create and publish Google Ads campaigns. Promote campaign-creation software for agencies and businesses. Ad language: Turkish. Website: https://www.adeptads.ai/tr.”
Target Users: “PPC agencies and businesses in Turkey looking for Google Ads campaign software. Focus on campaign creation, automation and agency workflows.”
Adapt it to your market
Swap in your offer, audience, locations and language. The agents use that context to tailor keywords, copy and creative assets to your business. Check the budget and conversion tracking before starting your campaign.